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Don't forget to check out one of ESC Boston's most popular features, the Teardowns! Located on the ESC Boston Exhibit Floor, in the Commons Area. • Check out the video of the Apple Newton Teardown • Check out the video of the Apple-Bandai Pippin Teardown 
Apple-Bandai Pippin 
Apple- Newton | Apple Teardowns: Newton and Pippin Tuesday, October 28th, 2008 5:30 PM – 6:30 PM Apple as a company has experienced unparalleled success in the consumer electronics world, one that every manufacturer wishes to emulate. From the domination of the mP3 player market with the iPod to the their first foray into the cellular world with the iPhone causing US patrons to line up for hours outside their flagship stores, it seems as though everything Apple touches turns to gold. That wasn't always the case however, as Apple has had its shares of failures with the products they've launched. This live presentation will look at what went wrong with two particular devices, the Apple-Bandai Pippin, Apple's only attempt at a video game console, and the Newton, Apple's first handheld portable computer. By tearing down these two items, we hope that you'll see that it often isn't the technology behind a product that distinguishes it from being a hit or a miss, but the marketing behind these products and their ability to connect with the consumer. |  Sponsored By: 
| Come See the Flying Helicopter Teardown! Wednesday, October 29th 2008 1:00 PM – 2:00 PM Most Teardowns just sit on the lab bench waiting to be dissected. But the Estes Micro-Tiger Helicopter will fly in from the audience. With a wingspan of about 5 in. and a length about 6 in, the Micro-Tiger is powered by one 3.7-V, 65 mAh Lithium-Polymer battery. That allows it to fly for about four minutes. It has a range of about 25 ft. The helicopter's Motion Automatic Sensing Controller (MASC) lets both beginners and experienced pilots enjoy the thrill of steering like a real helicopter by tilting your wrist left and right. To see what makes the Micro-Tiger tick, come witness this Live Teardown, handled jointly by Richard Nass, Editorial Director of Embedded Systems Conferences and John Day, a Staff Field Applications Engineer for Microchip. |  | Apple Teardown: iMac Wednesday, October 29th, 2008 2:30 PM - 3:30 PM With the 90's came one of the darker periods for Apple. The company was experiencing set back after set back as they tried to develop an operating system to compete with the juggernaut that was Microsoft Windows. After then-CEO Gil Amelio was removed from his position, the reigns were given to Steve Jobs to turn Apple's fortunes around. Cue the iMac. Released in August of 1998, the iMac returned Apple to profitability for the first time since 1993. At ESC Boston, we'll take a look at what made the iMac so groundbreaking and how its design and functionality resonated with computer users. |
Don't forget to check out one of ESC Boston's most popular features, the Teardowns! Located on the ESC Boston Exhibit Floor, in the Commons Area. • Check out the video of the Apple Newton Teardown • Check out the video of the Apple-Bandai Pippin Teardown
Apple-Bandai Pippin
Apple- Newton | Apple Teardowns: Newton and Pippin Tuesday, October 28th, 2008 5:30 PM – 6:30 PM Apple as a company has experienced unparalleled success in the consumer electronics world, one that every manufacturer wishes to emulate. From the domination of the mP3 player market with the iPod to the their first foray into the cellular world with the iPhone causing US patrons to line up for hours outside their flagship stores, it seems as though everything Apple touches turns to gold. That wasn't always the case however, as Apple has had its shares of failures with the products they've launched. This live presentation will look at what went wrong with two particular devices, the Apple-Bandai Pippin, Apple's only attempt at a video game console, and the Newton, Apple's first handheld portable computer. By tearing down these two items, we hope that you'll see that it often isn't the technology behind a product that distinguishes it from being a hit or a miss, but the marketing behind these products and their ability to connect with the consumer. | Sponsored By:
| Come See the Flying Helicopter Teardown! Wednesday, October 29th 2008 1:00 PM – 2:00 PM Most Teardowns just sit on the lab bench waiting to be dissected. But the Estes Micro-Tiger Helicopter will fly in from the audience. With a wingspan of about 5 in. and a length about 6 in, the Micro-Tiger is powered by one 3.7-V, 65 mAh Lithium-Polymer battery. That allows it to fly for about four minutes. It has a range of about 25 ft. The helicopter's Motion Automatic Sensing Controller (MASC) lets both beginners and experienced pilots enjoy the thrill of steering like a real helicopter by tilting your wrist left and right. To see what makes the Micro-Tiger tick, come witness this Live Teardown, handled jointly by Richard Nass, Editorial Director of Embedded Systems Conferences and John Day, a Staff Field Applications Engineer for Microchip. | | Apple Teardown: iMac Wednesday, October 29th, 2008 2:30 PM - 3:30 PM With the 90's came one of the darker periods for Apple. The company was experiencing set back after set back as they tried to develop an operating system to compete with the juggernaut that was Microsoft Windows. After then-CEO Gil Amelio was removed from his position, the reigns were given to Steve Jobs to turn Apple's fortunes around. Cue the iMac. Released in August of 1998, the iMac returned Apple to profitability for the first time since 1993. At ESC Boston, we'll take a look at what made the iMac so groundbreaking and how its design and functionality resonated with computer users. |
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