Maximize the results of your event experience with tools and programs from Embedded Systems Conference. We get a highly-qualified engineering audience to the show with comprehensive pre-event marketing. Then we can help make sure they get to your booth, with anything from experience-tested advice on how to increase traffic and leads, to promotional email campaigns, public relations, and more.
Your ESC success is important to us. After all, the better our results, the better our chances of having you back as a sponsor and exhibitor. Our staff of promotion and event experts are always here to provide you with the answers and tools you need to make the most of your investment in ESC.
Pre-event attendee marketing
We make sure the highly-qualified attendees you want to reach will be there:
PRINT AND ONLINE ADVERTISING
Campaigns in EE Times, Embedded Systems Design, Electronic Design, and more
DIRECT MAIL
Multiple mailings to over 200,000 decision maker prospects plus personalized catalog mailings to specially-targeted audiences
EMAIL AND NEWSLETTERS
Messages in over 20 industry newsletters
EXHIBITOR PROGRAMS
Free exhibits pass emails and free mailing of up to 5,000 exhibits passes
ROBUST EVENT WEB SITE
Exhibitor Service Manual
The answer to any question about exhibiting at ESC can be found in this extensive, robust manual. It covers everything from booth regulations, shipping and drayage, labor, decorating and exhibit rental, utilities, registration and travel arrangements, and marketing and promotions. There are also details on how you can save money on shipping and drayage by hitting early bird deadlines.
ESC Alumni Attendee List
As an exhibitor at ESC, you clearly realize the value of reaching and selling to prospects through targeted marketing efforts. Our attendee lists let you further those efforts, helping you make sure the right people look for you at the event. The contact information in the lists lets you send your marketing message, new product announcements, special invitations, and unique priority code to an elite group of buyers and decision makers. [link to 2 separate pdfs]
Custom pre-event email campaigns
Send us a 50- to 75-word marketing message along with your unique priority code, and we’ll customize a special email template for you and send it in HTML and text formats for your use. It’s a fast and simple way to promote your ESC presence.
Public Relations
There are a variety of ways you can get your message or announcement out both before and at the event:
ESC NEWS PRESS RELEASE
Announce what you’re doing at ESC on the ESC web site
NEWS PREVIEW MEDIA ADVISORY
Highlights the anticipated product launch news for the PR community
PRESS CONFERENCE
Reach a number of editors and journalists at the same time to increase your visibility
EDITOR MEETING
Talk onsite with a CMP Electronics Group editor in a closed, one-to-one meeting
PR NEWSWIRE
Use the power of this leading global multimedia network to send your press release to the world – the opportunity to purchase MediaRoom ShowCase service at the quarterly rate of $800. With this purchase you will also receive a one-time 20% ESC discount off your next event-related news release distributed over PR Newswire’s US1 Circuit.
MULTIMEDIA RELEASE
Deliver rich media content to multiple audiences worldwide with this interactive Web-based multimedia tool at the rate of $2,750 (a savings of $1,000! With online video distribution – the cost is $3,375.
Sponsorships
Sponsors average 40% more leads than non-sponsors through the increased traffic that sponsorships create. A variety of sponsorships are available at various price points, including Industry Address, Seminars, ESC Tracks, Aisle Signs, Attendee Lounges, Media Centers, Floor Graphics, Hospitality Carts, and many more.
Integrated Media Opportunities
Embedded Systems Conferences is just one part of a unique year-round marketing opportunity that can extend your reach to engineers and system architects worldwide. An integrated, cross-media campaign helps build your brand and boost your bottom line through these continuous touchpoints:
EMBEDDED SYSTEMS CONFERENCES
For face-to-face selling opportunities with over 50,000 total attendees in the technology hubs of the world — Silicon Valley, Boston, Taiwan, China, and India
EMBEDDED SYSTEMS DESIGN
The embedded community’s top magazine, with 45,000 audited, qualified subscribers
EMBEDDED SYSTEMS DESIGN EUROPE
Add reach to 15,000 more audited, qualified subscribers with the ESD European edition
EMBEDDED.COM
The online hub of the embedded industry, with 521,000 average monthly page views
Educasts
These educational online webcasts present your 15-minute synchronized audio and PowerPoint presentation. EduCasts are proven to be highly effective at explaining product applications to our community of engineers. We target viewers across multiple industries and job functions to promote your EduCast and help ensure a qualified audience. Our staff can assist you in preparing your presentation if you wish.
Webinars
What better way to drive traffic to your booth or to follow-up with a group of individuals who have visited your booth then inviting them to a 30 or 60-minute educational webinar. Engage with your targeted audience. All webinars come with a customized pre-webinar promotional packages.
Premium banner positions on Embedded.com
The most prestigious advertising units on Embedded.com, these premium banner positions deliver 40,000 impressions over a one-month period - a great vehicle for increasing visits to your company web site. Our expert online team can help you develop your banner to ensure an effective click-through rate.
Contact us for details about marketing and promotional opportunities that can help you achieve your specific marketing goals. Sean Raman, Event Sales Director sraman@cmp.com, (415) 947-6622
