These exhibitors were hand-selected by Embedded Systems Design editors after evaluating their technologies on the following criteria:

• Ability to potentially deliver a 10x improvement in an aspect of embedded design or embedded systems performance.
• Ability to potentially change the competitive landscape and displace incumbents.
• Ability to deliver their product or service to the field at or within three months of ESC Silicon Valley (April 2008).

Visit these exciting companies on the Concourse outside the Exhibits Floor:

BOOTH #3068A

Taray, Inc., based in Palo Cedro, CA, an innovative provider of cutting-edge EDA tools and design services to the FPGA and PCB design community, will showcase its flagship Memory Interface Generator tool for FPGAs, which has been recently integrated into the Xilinx ISE design environment and is currently the most downloaded product on Xilinx's website.

BOOTH #3069A

NICTA Reseach, based in Australia, developed the world’s first model-checking based source code analyzer. Called the Goanna, this analyzer is able to automatically detect difficult to find bugs during development and before testing, providing improved software quality at reduced costs.

BOOTH #3070A

Element CXI, based in Milpitas, Calif., a fables semiconductor company, will be introducing the next generation programmable logic technology. Element will deliver Software Defined platforms for Software Defined Radio (SDR), Multi-Media codec's (SDMM); and Communications (SDC) that will enable a wide range of devices to surf, stream and connect to IP-based media.

BOOTH #3073B

Samplify Systems, Inc., based in Santa Clara, Calif., a provider real-time compression solutions to solve I/O and storage bottlenecks in embedded applications, has developed a Prism™ engine, available for Windows and as IP for leading FPGAs, which provides lossless compression on sampled data for medical (CT, ultrasound), wireless (base stations, distributed antenna), industrial (ATE, test & measurement), and defense (SIGINT, digital recorders).

BOOTH #3071B

Open Kernel Labs, based in Chicago IL, a supplier of software products and professional services to OEMs and other organizations developing and deploying intelligent devices, Our leadership in the development of microkernel technology and its application to the creation of device software, enables virtualization, componentization, trustworthy implementation, and verification, dramatically improving the development process for increasingly complex embedded systems software.

BOOTH 3071A

Sundance Digital Signal Processing, Inc., based in Reno, NV, designs multi-DSP and multi-FPGA, data acquisition, and I/O, communication modules. Scalability and performance are the main features of Sundance solutions. PCI, cPCI, VME and PMC platforms are supported under XP, Linux and QNX. Sundance is a member of TI third party group and Xilinx Xperts and MathWorks' Connection program.

BOOTH #3072A

Fluffy Spider Technologies, based in Sydney Australia, will demonstrate their flagship product FancyPants - the award winning SDK and optimized embedded runtime for developing embedded applications with advanced graphics and high-performance multimedia, small footprint, speed-to-market and portability.

BOOTH #3069A

TenAsys, based in Beaverton, OR, developed the eVM™ software. The software runs native RTOS and application guests alongside Windows while maintaining full desktop feature set and real time performance. A leader in its field, TenAsys is the longest lived supplier and leader of virtualization software for embedded PC platforms.

Interested in participating in the Disruption Zone? The Disruption Zone will feature software and hardware companies seeking to forever change the embedded systems industry through revolutionary technologies. Don't miss the unprecedented opportunity to promote your company to the best and brightest brains in engineering.

Please contact Sean Raman at SRaman@TechInsights.com or (415) 947-6622 for more information.