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Take advantage of the variety of free 90-minute Sponsored Sessions and Full-day Sponsored Seminars presented by industry heavy weights. Open to ALL attendees, the sponsored sessions and seminars grant you in-depth hands-on solutions to specific design challenges. These aren't product pitches or cleverly disguised marketing ploys – this is the "real stuff" that engineers want and need to get their jobs done.
Click on Full-Day Sponsored Seminar or 90–Minute Sponsored Session under the logos below to see a complete listing of SPONSORED SESSIONS or SEMINARS, including times, topics and speakers.
Tuesday, April 15th - Friday, April 18
Tuesday, April 15th McEnery Convention Center Speaker: Steven Kravatsky Times: 8:30 am – 10:00 am & 2:30 pm – 4:00 pm
Designing Embedded Systems with FPGAs
Room L McEnery Convention Center
Speaker: Rod Frazer
Times: 10:30 am – 12:00 pm & 4:30 pm – 6:00 pm
McEnery Convention Center Speaker: Elan Tanzer, Technical Marketing Engineer, ARM Nick Sampays, Product Specialist, ARM Times: 10:00 am – 1:00 pm & 2:00 pm – 5:00 pm
45-Minute Sessions - New class every hour
For class details and to regiter for Microchip training, visit: http://www.microchip.com/esc.
Booth #916 Time: 1:00 pm – 2:00 pm
Embedded GUI/Graphics Package On the Renesas H8S2378 Booth #728 Speaker: Shane Titus, Managing Director U.S., SEGGER Microcontroller Systems Time: 1:00 pm - 2:00 pm Using Micrium's Software to Accelerate Your Development Efforts Booth #728 Speaker: Matt Gordon, Technical Marketing Engineer, Micrium Time: 2:30 pm - 3:30 pm IAR Support for M16C/H8 and the SPB by IAR Booth #728 Speaker: Mats Pettersson, FAE Manager, IAR Systems Software, Inc. Time: 4:00 pm - 5:00 pm
Build Linux Applications with the MicroBlaze Soft Processor Room K McEnery Convention Center Speaker: Navanee Sundaramoorthy Times: 9:00 am – 10:30 am, 12:30 pm – 2:00 pm, 2:30 pm – 4:00 pm & 4:30 pm – 6:00 pm
Embedded Design With FPGAs and ARM Cortex-M1 Blossom Hill 2 Marriott Speakers: Ravi Pragasam, Senior Manager, Fusion Product Marketing, Actel Corporation Mike Thompson, Senior Manager, Applications and IP Marketing, Actel Corporation Time: 2:30 pm - 4:00 pm
Blossom Hill 1 Speaker: Mark-Christian Reid, Senior Sales Engineer, Coverity Time: 2:30 pm – 4:00 pm
Marriott Speaker: PJ Tanzillo, National Instruments Time: 12:30 pm – 2:00 pm
Creating Embedded Linux Systems for ARM Targets Blossom Hill 2 Marriott Speaker: Durgesh Pattamatta, Staff Systems Engineer, NXP Semiconductors Time: 4:30 pm – 6:00 pm
Marriott Speaker: Sergei Sokolov, General Manager, Parasoft Embedded, Parasoft Corporation Time: 12:30 pm – 2:00 pm
Marriott Speaker: Dr. Bruce Powel Douglass, Ph.D., Chief Evangelist, Telelogic Time: 4:30 pm – 6:00 pm
McEnery Convention Center Speaker: Elan Tanzer, Technical Marketing Engineer, ARM Nick Sampays, Product Specialist, ARM Times: 10:00 am – 1:00 pm & 2:00 pm – 5:00 pm
Speakers: Jose Ruiz, Applicatons Engineer, Freescale Semiconductor Christian Michel, Applications Engineer, Freescale Semiconductor Time: 8:15 am - 10:15 am
Speaker: Toby Foster, Senior Product Marketing Manager, Freesale Semiconductor Time: 10:30 am - 12:30 am
Presenting MC9S08QE8's Low Power Advantages Speaker: Christian Michel, Technical Support Engineer, Freescale Time: 12:45 pm - 1:45 pm
Line6's New ToneCore Developers Kit Speaker: Rogelio Gonzalez, Applications Engineer, Freescale Semiconductor Time: 2:00 pm - 3:00 pm
Unleashing the Performance of the i.MX Family Speakers: Eric Gregori, Field Applications Engineer, Freescale Semiconductor Kathleen Jachimiak, Product Manager, Freescale Semiconductor Time: 3:15 pm - 6:15 pm
45-Minute Sessions - New class every hour
For class details and to regiter for Microchip training, visit: http://www.microchip.com/esc.
Solid State Lighting Solutions Booth #916 Time: 11:00 am - 12:00 pm
Booth #916 Time: 12:00 pm - 1:00 pm
RF – Zigbee™ and MiWi™ Solutions Booth #916 Time: 1:00 pm - 2:00 pm
Booth #916 Time: 3:00 pm - 4:00 pm
Introduction to 32-bit Microcontrollers Booth #916 Time: 4:00 pm - 5:00 pm
Human Interface Solutions (Capacitive Touch Sense and Graphics) Booth #916 Time: 5:00 pm - 6:00 pm
Embedded GUI/Graphics Package On the Renesas H8S2378 Booth #728 Speaker: Shane Titus, Managing Director U.S., SEGGER Microcontroller Systems Time: 11:00 am - 12:00 pm
Booth #728 Speaker: Jim Carver, Technical Specialist, Avnet Electronics Marketing Times: 12:30 pm - 1:30 pm & 3:30 pm – 4:30 pm Developing Wireless Products with OpenRF and the H8/SLP Booth #728 Speaker: Steve Montgomery, President, RF Troubleshooter, Inc. Time: 2:00 pm - 3:00 pm Booth #728 Speaker: Nadaradjane Ramatchandirane, Senior business Development Manager, Renesas Technology America, Inc. Time: 5:00 pm - 6:00 pm
Room H McEnery Convention Center
Certified Federated and IMA Systems with Wind River VxWorks 653 Speaker: Larry Kinnan, Sr. Avionics and Safety Critical Systems Specialist, Wind River Time: 9:00 am – 10:00 am Easing Migration to Multicore with VxWorks SMP and Intel Processors Time: 10:15 am – 11:15 am Speaker: Jay Abraham, Sr. Product Marketing Manager, Wind River; and Steven Veneman, Sr. Product Marketing Manager, Wind River Time: 11:30 am – 12:00 pm Divide and Conquer with Wind River VxWorks MILS Speaker: Paul Chen, Product Line Manager, Wind River Time: 1:00 pm – 2:00 pm Speakers: YJ Kim, Director of Marketing, Cavium Networks and Stephen Gooch, Alliance Technical Account Manager, Wind River Time: 2:15 pm – 3:15 pm Wind River Systems Integration Solutions for Faster Time-to-Revenue Speaker: Russ Christensen, Director, Professional Services Business Development, Wind River Time: 3:30 pm – 4:30 pm
Full-Day Sponsor Seminar McEnery Convention Center Speaker: Glenn Steiner Time: 10:00 am - 11:30 am, 12:00 pm - 1:30 pm, 2:00 pm - 3:30 pm & 4:00 pm - 5:30 pm
FPGAs and ARM -- Minimizing Power for Portable Applications Blossom Hill 2 Marriott Speakers: Mike Thompson, Senior Manager, Applications and IP Marketing, Actel Corporation Hezi Saar, Senior Manager, Low Power Product Marketing, Actel Corporation Time: 10:30 am - 12:00 pm
Speakers: Max Khusid, Senior Applications Engineer, eASIC Kiran Rao, Product Engineering Manager, Tensilica Inc. Time: 10:30 am – 12:00 pm
Marriott Speakers: Eva Hopper, Examiner, European Patent Office Johannes Triest, Examiner, European Patent Office Time: 2:00 pm – 3:30 pm
Marriott Speaker: Gwyn Fisher, Chief Technology Officer, Klocwork Time: 2:00 pm – 3:30 pm
Marriott Speaker: Jeff Meisel, Real-Time Product Manager, National Instruments Time: 8:30 am – 10:00 am
Marriott Speaker: Fadi Azhari, Director of Marketing, Sun Microsystems Time: 8:30 am – 10:00 am
45-Minute Sessions - New class every hour
For class details and to regiter for Microchip training, visit: http://www.microchip.com/esc.
Introduction to 32-bit Microcontrollers Booth #916 Time: 11:00 am - 12:00 pm
Human Interface Solutions (Capacitive Touch Sense and Graphics) Booth #916 Time: 12:00 pm - 1:00 pm
Booth #916 Time: 1:00 pm - 2:00 pm
Booth #916 Time: 2:00 pm - 3:00 pm
Using Micrium's Software to Accelerate Your Development Efforts Booth #728 Speaker: Matt Gordon, Technical Marketing Engineer, Micrium Time: 10:30 am - 11:30 am Affordable Network Accessible Storage using SH7670 and small footprint RTOS Booth #728 Speaker: Tim Dry, Senior Marketing Manager, Renesas Technology America, Inc. Time: 12:00 pm - 1:00 pm
Booth #728 Speaker: Dave Johnson, Product Marketing Manager, Renesas Technology America, Inc. Time: 1:30 pm - 2:30 pm
Speaker: Joe Mallet Times: 9:00 am – 10:30 am, 11:00 am –12:30 pm & 2:00 pm – 3:30 pm
Marriott Speaker: Robert Krantz, MGR Cust. Serv, Datalight Time: 8:30 am – 10:00 am
Truths and Myths of Static-Analysis Testing Blossom Hill 1 Marriott Speaker: Paul Anderson, VP of Engineering, GrammaTech Time: 2:00 pm - 3:30 pm
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