We want to help you maximize your marketing efforts for ESC Silicon Valley and see how many new attendees you can encourage to visit your booth at the event!
The ESC SV promotional campaign will produce over 8,500,000 impressions in the months leading up to the event. Our integrated marketing plan features print and online advertising, email, direct mail, telemarketing and public relations – all designed to deliver a highly qualified audience of design engineers and system architects to ESC Silicon Valley this April. We want to help you be successful!
We have designed this Toolkit to help our exhibitors get the most out of their ESC experience. This Toolkit details the steps you will need to:
• Order ESC Alumni Postal Lists
• Order the Pre-Registered Attendee Postal List
• Download the customizable Electronic/HTML Exhibits Pass
• Receive assistance with your public relations outreach
Download the Exhibitor Marketing Toolkit
Electronic/HTML Exhibits Pass
The most dynamic and interactive option ESC Staff has to offer! This template is HTML-formatted allowing you to embed the template directly into your email client. In addition, you can personalize the template with over 80 lines of text— allowing for a customized approach to different audiences.
Download the Electronic/HTML Exhibits Pass
Banners
Take advantage of online banner ads. Create banners for your newsletters, web site, industry web sites or the event web site! You can message out your participation in the event and let attendees know where to find you on the show floor or promote new products online. We have made it even easier by providing you a set of animated .gif banners that you can download and edit with your own unique messaging.
Download banners and native files
Logos
Add the ESC Silicon Valley logo to your print advertising, web site, electronic banners or other graphic materials. We have included a variety of logos, including the 20th anniversary logo in Flash!
Download the ESC Silicon Valley 2008 logos
Public Relations
ESC Silicon Valley offers a variety of press options to help exhibitors get their message out or announce a new product at the event.
• Reserve a press meeting room: ESC Silicon Valley has small press rooms that can hold up to four people that can be reserved for 30 and 60 minute slots. Press meeting rooms can only be booked for a maximum of 60 minute increments but can be extended onsite if space permits.
To reserve your space, email Leslie Denson (ldenson@horngroup.com) or Jessica Devaney (jdevaney@horngroup.com) with the following information:
- Company Name
- Booth Number
- Duration: 30 minutes or 60 minutes
- Onsite Contact Person
- Email Address
- Phone Number
- Journalist Name
- Press Publication/Website Name
Space is reserved on a first-come basis and reservations. Press meeting room reservations are held for a maximum of 10 minutes after the appointment time and will then be released back into the inventory.
• Schedule a press conference: Have an exciting announcement? Want to display your product to members of the press? The ESC Staff has a dedicated press conference room that can hold up to 35 individuals for announcements, product launches or other large press meetings.
To reserve your space, email Leslie Denson at ldenson@horngroup.com or Jessica Devaney at jdevaney@horngroup.com with the following information:
- Company Name
- Booth Number
- Press Conference Topic
- Duration: 30 minutes or 60 minutes
- Onsite Contact Person
- Email Address
- Phone Number
Space is reserved on a first-come basis and reservations.
Need assistance promoting your presence at ESC Silicon Valley?
ESC Silicon Valley has partnered with PR Newswire to create packaged turn-key and flexible solutions to increase your product's visibility to reach your critical target audiences at an exclusive discounted rate.
- MediaRoom ShowCase - $800 ($100 savings)
An online press kit designed to help communication professionals promote their trade show presence. Upon purchase, receive an additional 20% off your next event-related news release distribution and a complimentary Media Advisory announcing the creation of your ShowCase ($680 value).
-Multimedia News Release - $2,750 ($1,000 savings)
A Multimedia News Release (or "MNR") is an interactive news release with video, audio, still photos, and text, as well as a growing number of other capabilities. See more details to the left.
- Complimentary PR Newswire Membership ($195 value)
For companies new to PR Newswire for the first time.
- Complimentary posting of up to five experts in the ProfNet Database
An online community of nearly 14,000 professional communicators, created to connect reporters easily and quickly with expert sources at no charge. For more information on using PR Newswire at ESC, click here.
