TechInsights: Embedded Power Conference - Keynote & Industry Address

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INDUSTRY NEWS

Keynote Address

Embedded Power - Challenges and Opportunities in the New Green World

Opening Keynote
Wednesday, 17 September 2008
8:30 - 9:15 AM

Speaker: Jeff Cain, Director
ISBU Hardware Engineering - Cisco

There are many engineering challenges in the design of small, medium and large electronic systems. This keynote presentation will cover the historical challenges of designing a large, modular networking platform, specifically Cisco’s Catalyst 6500. Arguably one of the most successful platforms in the networking history with over $25B in revenue, it has gone through multiple generations of speeds and feeds. Along the way this has led to a variety of power and cooling issues, which will be highlighted. From the design of high density power supplies, to multiple generations of cooling fans, all areas will be examined.

There will also be a glimpse into the future of these types of designs and where the next generation of boxes will go into the future. From high tech fans, to power supply density that was unthought of years ago. This presentation will also talk to the green initiatives and what can be done in the networking space to help with overall power consumption, while trying to maintain a level of availability to the network. Embedded power has many challenges in systems design, and this presentation will highlight many of those challenges.

Join Jeff Cain of Cisco as he gives the inagural address at the Embedded Power Conference!

About Jeff Cain

Jeff is a director of hardware engineering inside of the Internet Systems business unit. His main responsibilities are the delivery of hardware for the Catalyst6500 platform, from concept to manufacturing. The Catalyst6500 is considered to be one of the most successful products in the history of networking.

His career at Cisco has encompassed a number of areas. Starting in the signal integrity group as a Technical Leader, he led a concerted effort to deliver high speed serdes interconnect for large scale platforms. Also led an effort to simulate/measure power delivery systems for large PCBs. He also published a number of papers on passive decoupling while at AVX Corp.

Jeff has a PhD. in electrical engineering, with a focus on high speed signaling. He is also a voting member of IEEE802.3, the ethernet subcommittee.

Industry Address

Embedded in a Greener World

Speaker: Jonathan Luse, Director of Marketing
Intel Corporation - Low Power Embedded Products Division

Embedded developers around the world have the ability to address global warming and energy conservation. Smart hybrid vehicles that can find the most fuel-efficient routes and intelligent homes that can adjust the optimal level of lighting, heating and ventilation would not exist without embedded processor architecture, silicon, platform technology and software. While the demand for more powerful computing capabilities continues to rise, so too does the need for greater energy efficiency. With energy costs escalating, society has become increasingly aware of the environmental impact of energy generation and consumption.

In this presentation, Jonathan Luse, Director of Marketing, Digital Enterprise Group, Intel Corporation will discuss innovations in embedded and low-power technology which increase platform intelligence while improving energy efficiency.

About Jonathan Luse

Luse is responsible for the growth of Intel’s embedded business using the Intel Atom™ processor and other low power products. His organization establishes global marketing strategies for future silicon and software product directions, directly supporting market segments such as Print Imaging, Industrial, Residential Gateways and Digital Security and Surveillance. At Intel, Luse held various marketing and management positions and most recently was the technical assistant to the Vice President and General Manager of Intel’s Embedded and Communications Group.

Prior to Intel, Luse held various marketing and management roles at Honeywell Industrial Control including strategic, product, and industry marketing and competitive intelligence. He’s published several technical papers on applying adaptive Neural Networks in control systems in the mining industry.

Luse holds an Electrical Engineering degree from The Ohio State University and an MBA from Arizona State University.

EDUCATION